Etiquette For Your Medical Practice

Giving Medical Advice

Current patients and even new patients to the office often call the office for medical advice over the phone.  The receptionist does not have the medical authority to answer these types of questions.  The receptionist should never give suggestions or advice for medical care to a patient.  The best way to handle this situation is to let the caller know that you are not qualified to give out medical advice.  They can then ask the patient to make an appointment so that the physician can recommend treatment.  Or the patient can be transferred to the nurse, nurse practitioner or physician who can give them further medical advice. When given to the proper person who can give medical advice, this should always be out of earshot of other patients so as to keep that patient’s confidentiality private.  Usually a medical practice has a private office that an appropriate staff member can give results to patients without the possibility of other people hearing them.

Patient Confidentiality

Making sure patient confidentiality is enforced is the one of the most important things when communicating with them.  This falls under the Health Insurance Portability and Accountability Act of 1996 (HIPAA).  This law forbids medical staff from releasing any information about their patient unless specified by the patient themselves.  If a family member of a patient calls the medical office for any type of medical history or want results of tests that have been performed on the patient, this is not allowable under the HIPAA regulations.  The staff member should inform them that they are not allowed by law to give out medical or personal information from the patient’s chart.  When requesting records whether it be another medical office, law office or even the patient themselves, a signed medical records release form should be signed and dated by the patient giving the appropriate person the right to view their records.

Switchboard Operation

Some medical offices operate a switchboard in their offices.  When doing this there are a few things to keep in mind.  Keeping track of what patients are on hold will keep the lines of communication open.  Most medical practices have multiple lines that can accommodate several lines at one time.  Make sure that the receptionist asks the caller for their name and phone number, then place them on hold and refer the line to the appropriate person.  The tone of voice of the staff member should always be polite and professional. If the person is not available then they should take a message along with the patients name, phone number, alternate phone number, reason for calling, date and time that the call was received and then give the message right away to the appropriate person.

Marina Hall is a Certified Medical Reimbursement Specialist (CMRS) and founder of MariAnn Medical Billing Service. To read a full “Interview with Marina Hall” visit her website at

Click here to read testimonies regarding MariAnn Medical Billing Service

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Ways to Thank Patients

Ways to Thank Patients

Most medical offices are so busy and are trying to keep up with patients or the everyday problems within their practice, there’s no time for thanking the patients that have been loyal to physicians for many years.  Some people may think that it’s a business and we don’t need to thank anyone, others feel that if it weren’t for the patients they would have no practice.  With that said, what’s wrong with saying thank you?  Below are some reasons to thank your patients who may be new to your practice or patients that have been loyal to you throughout the years.  Focus on customer service!

1.  Does your office staff send out friendly reminders or thank you cards to patients?

2.  Do you have a monthly newsletter sent to patients?

3.  Have you ever conducted a secret-shopper experience in your medical practice?

4.  Can your receptionist welcome patients new and old with a warm smile and genuine attitude?

5.  How long are patients being put on hold for?

6.  What is the tone of the office staff?

7.  Are the nurses or back office assistants helpful to patients?

8.  Does everyone in the office thank each patient for their visit?

9.  Is the office staff courteous on the phone when speaking to them?

Advertise and market the office.  Take an ad out in a local paper and offer specials to patients.  Physicians could offer specials to patients that are paying cash.  Reward patients with a monetary incentive off their 3rd or 4th visit.

Keep tract of inactive patients.  You should always maintain a recurring relationship with all your patients.  If they don’t receive any sort of communication from you throughout the year, how are you ever going to have any sort of valuable relationship?  Make sure that you especially target the patients that have been inactive.  Have a staff member call them and ask them how they are doing.  You could even send them a card to thank them for being a loyal patient and let them know that they are missed and you are willing to help them with their needs.

Patient’s always want to know they are important and the physician they are seeing cares for them personally.  Taking the time to reflect on patients and putting their needs in the forefront is key to a having a successful record of return patients to a physician’s office.  It’s not only a moral way of handling your practice but it’s a way to show that you and your staff really care about the well-being of your patients and their health.  In turn that makes a good reflection on the medical community and you as a physician.

Marina Hall is a Certified Medical Reimbursement Specialist (CMRS) and founder of MariAnn Medical Billing Service. To read a full “Interview with Marina Hall” visit her website at

Click here to read testimonies regarding MariAnn Medical Billing Service

“Like” us on Facebook at